Hi, I'm Joey

I can build your

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About Me

I wrote my first line of code when I was 12 and never looked back. That was over 20 years ago, and I still get the same buzz from solving a tricky problem or watching something I've built make someone's day easier. It's not just what I do—it's genuinely what I love.

Over the years I've worked across agencies, startups, and enterprise teams, but I kept coming back to the same thing: I'm happiest when I'm close to the problem. These days I work directly with business owners, digging into how things actually run before writing a single line of code. The best systems come from understanding the whole picture, not just the tech.

I build exclusively with AI-assisted workflows now—it's how one person can deliver what used to take a team. No agency layers, no account managers, no rotating developers. Just me, building and maintaining your systems for the long haul.

Joey

What I Love To Do

Business Systems

CRMs, dashboards, client portals, internal tools. I build the systems that run your business—not just a website, but the engine behind it.

Websites That Work

Company sites, landing pages, content platforms. Fast, accessible, and built to convert—not template garbage with your logo slapped on.

Bring Ideas to Life

Got a concept that's been rattling around your head? I help turn rough ideas into real, working software. Strategy to launch, one partner.

How I Work

Sprint-based development with AI assistance. Fast, focused, and transparent.

Focused Sprints

Each sprint is a focused block of development. Bundle your features together for maximum efficiency.

Laser Focus

Scope is locked before we start. You get my undivided attention—no context switching, no distractions.

No Lock-In

Invoiced monthly after the sprint is delivered. See results first, then decide if you want more. Zero commitment.

Clients I've Worked With

I've had the pleasure of creating real value for businesses across Australia—building solutions that save more than they cost.

Mobile Tyre Shop
JB Hi-Fi
United Nations WIF
ATAR Notes
Email Experts
Click Energy

Technologies I Work With

Laravel for custom business systems. WordPress for content sites. The right tool for the job.

Laravel PHP Vue.js Tailwind CSS Alpine.js MySQL Redis Docker WordPress

What I Stand For

The principles that guide every project and client relationship.

Freedom to Choose

Your code, your choice. No lock-in, no proprietary traps. You're free to work with anyone.

Transparent Pricing

You own your code, you know what you're paying for. No hidden fees, no surprise invoices, no artificial lock-in.

Partnership

I'm here when you need me. The relationship doesn't end at launch—support that doesn't disappear.

Your Success is My Success

I only win when you win. My reputation is built on your success stories.

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Ready To Create Value Together?

Tell me about your business and the challenges you're facing. Let's see if we're a good fit.

I typically respond within 1-2 business days.

Let's Talk

Tell me about your project